Sans Normal Ofdir 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, impact, legibility, approachability, brand voice, display, rounded, chunky, soft, geometric, clean.
A heavy, rounded sans with broad, smooth curves and largely monolinear stroke weight. The forms lean geometric—counters are generous and circular/oval—while terminals are clean and mostly squared-off, giving a sturdy, compact feel. Uppercase shapes are wide and stable, with a notably round “O” and “G,” and a simple, open “S.” Lowercase is built on single-storey structures (notably “a” and “g”), with a deep, rounded-shoulder “n/m” rhythm and a short, solid “t.” Numerals follow the same chunky geometry, with large, clear bowls and minimal detailing.
Best suited to headlines, posters, packaging, and brand marks where a strong, friendly voice is needed. It also works well for signage and short UI labels at larger sizes, where its rounded, high-impact shapes remain clear and inviting.
The overall tone is bold and upbeat, combining friendliness from the rounded geometry with assertiveness from the mass and density. It reads contemporary and slightly playful, making statements feel energetic without becoming quirky or ornamental.
The design appears intended to deliver maximum impact with minimal fuss: a geometric, rounded sans that prioritizes bold presence, quick recognition, and a warm, approachable character for modern display typography.
Spacing appears intentionally generous for a display-forward color, helping counters and joins stay legible at large sizes. The design maintains consistent curve logic across letters and digits, producing a cohesive, logo-ready texture.