Sans Normal Lakol 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acherus Feral' and 'Chesna Grotesk' by Horizon Type, 'Flink Neue' by Identity Letters, and 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, friendly, impact, momentum, approachability, modernity, display strength, rounded, soft corners, oblique, heavy, compact.
A heavy oblique sans with rounded, softened terminals and broadly circular counters. The stroke weight is consistently dense, with smooth curves and minimal modulation, giving letters a sturdy, uniform texture. Proportions feel slightly compact in the bowls and apertures, while the slant and wide curves create forward motion. Numerals and lowercase share the same robust construction, producing an even, high-impact color in text.
Best suited to headlines, posters, and brand marks that need a bold, energetic voice. It works well for sports and lifestyle branding, packaging callouts, and short marketing copy where the dense weight and slant can carry impact. In longer paragraphs it will feel loud and attention-seeking, so it’s most effective in display-oriented roles.
The overall tone is energetic and assertive, with a friendly softness from the rounded shapes. Its strong mass and forward slant suggest motion and momentum, making it feel sporty and contemporary rather than formal or delicate.
This design appears intended as a high-impact, modern oblique sans that combines strong presence with approachable rounded forms. The goal seems to be immediate visibility and a sense of movement, while keeping letterforms clean and broadly legible.
The oblique angle is pronounced enough to read as intentionally italic, not merely slanted. Round letters like O/C/G and the lowercase a/e emphasize circular geometry, while diagonals (V/W/X/Y) read crisp and punchy against the soft terminals, helping maintain clarity at larger sizes.