Sans Superellipse Ublup 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ATF Railroad Gothic' by ATF Collection and 'AG Book W1G' by Berthold (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, playful, punchy, handmade, retro, rugged, display impact, friendly tone, handmade texture, retro feel, blocky, rounded, soft corners, inked, uneven.
A heavy, blocky sans with rounded-rectangle construction and softly squared counters. Strokes are thick with subtly uneven edges and mild wobble, creating an inked, hand-cut impression rather than a perfectly geometric finish. Corners are broadly rounded, terminals are blunt, and curves are simplified into superellipse-like forms, keeping silhouettes sturdy and compact. Spacing and widths vary slightly between letters, adding a lively rhythm while maintaining clear, poster-friendly shapes.
Best suited for short, high-impact text such as posters, headlines, labels, and punchy branding phrases where its bold silhouettes and handmade irregularities can shine. It also works well on packaging and merchandise graphics that benefit from a friendly, retro-leaning display voice.
The overall tone is bold and good-humored, with a casual, handmade warmth. Its chunky forms and soft corners read as friendly and approachable, while the roughened outlines add a bit of grit and vintage character that feels at home in informal, expressive settings.
The design appears intended as a characterful display sans: sturdy and highly legible at a glance, but intentionally imperfect in outline to evoke a printed, stamped, or cut-letter feel while retaining a rounded, contemporary block structure.
Uppercase and lowercase share the same chunky, rounded-rect vocabulary, and the numerals match the weight and softness of the letterforms. The texture-like edge irregularities become more noticeable at larger sizes, where they contribute to the font’s personality.