Sans Normal Lobih 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, punchy, friendly, attention, emphasis, momentum, impact, approachability, rounded, slanted, compact, heavy, smooth.
A very heavy, slanted sans with rounded geometry and smooth, continuous curves. Counters are moderately open and the terminals are clean and blunt, giving the letters a compact, high-impact silhouette. The italic construction reads as a true oblique with consistent forward lean, while the round characters (C, O, Q, 0) stay strongly circular and the diagonals (V, W, X, Y) feel dense and stable. Numerals are bold and simplified with clear, blocky shapes that match the overall weight and rhythm.
Best suited to display contexts where impact and motion are desired, such as headlines, posters, sports and fitness branding, event graphics, and bold packaging callouts. It can also work for short UI labels or badges when a strong, italicized emphasis is needed.
The tone is energetic and assertive, with a sporty, momentum-driven feel. Its soft rounding keeps the boldness approachable rather than aggressive, producing a friendly confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a streamlined, rounded sans structure and a forward-leaning stance. It prioritizes bold presence and quick readability in short phrases, aiming for a modern, sporty emphasis rather than quiet text setting.
The set shows a consistent black weight across upper- and lowercase, with a slightly compact feel in the joins and curves that helps maintain solidity at large sizes. The slant is pronounced enough to imply speed and emphasis without becoming overly narrow or fragile.