Sans Normal Lomov 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Koran' by Genesislab, 'Netadyne' by Godbless Studio, 'Nyata' by Marsnev, and 'Mantey' by Salamahtype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, energetic, modern, impact, momentum, bold branding, display clarity, modern utility, oblique, compact counters, rounded corners, heavy weight, display-ready.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes stay largely uniform, producing solid silhouettes with compact interior counters and strong black density. Terminals are clean and slightly softened rather than sharp, while diagonals and joins feel reinforced, giving letters a sturdy, forward-leaning rhythm. Spacing reads open enough for headlines, with a consistent slant and steady baseline presence across capitals, lowercase, and numerals.
This font is well suited to headlines, posters, and hero messaging where a forceful, kinetic voice is needed. It also fits sports and fitness branding, event graphics, bold packaging, and logo wordmarks that benefit from a wide, slanted, high-impact look.
The overall tone is assertive and energetic, with a sporty, action-oriented feel driven by the pronounced slant and dense weight. It conveys confidence and momentum—more about impact and immediacy than subtlety or delicacy.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure, using an oblique stance and dense strokes to communicate speed, strength, and modernity in short-to-medium display settings.
The figures and uppercase forms maintain the same bold, simplified construction, supporting cohesive display typography. The compact counters and strong ink coverage create high visual presence, especially at larger sizes, while the consistent oblique angle helps unify mixed-case text into a single directional flow.