Sans Normal Abmut 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Segma', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, modern, friendly, clean, dynamic, versatility, clarity, contemporary tone, readability, oblique, geometric, monoline, open counters, soft corners.
This is an oblique sans with a monoline feel and smooth, geometric construction. Curves are round and open, with clean joins and minimal stroke modulation, creating an even color across words. Proportions feel balanced and contemporary, with generous apertures in letters like C, S, and e, and a straightforward, uncluttered lowercase. Figures are simple and legible, with rounded forms and consistent rhythm that stays stable from caps to lowercase.
It suits interface copy, product branding, and editorial layouts that want a clean sans with a touch of movement. The open shapes and steady stroke weight make it practical for short paragraphs, captions, and wayfinding-style applications where clarity and a contemporary tone are important.
The overall tone is modern and approachable, combining a technical cleanliness with a gentle softness in the curves. The slant adds motion and a mild sense of informality without becoming expressive or calligraphic, keeping the voice neutral and efficient.
The design appears intended as a versatile, general-purpose oblique sans: geometric enough to feel current, but softened to remain readable and friendly in longer text. It aims for clarity, consistency, and a streamlined look that works across both display and text settings.
Round letters lean toward circular geometry, while diagonals (such as in A, V, W, and Y) maintain crisp, even strokes that reinforce a tidy, engineered look. Spacing appears comfortable in the sample text, supporting continuous reading while still feeling brisk due to the oblique angle.