Sans Normal Vumuv 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters; 'Core Gothic D', 'Core Sans DS', 'Core Sans E', 'Core Sans ES', and 'Core Sans R' by S-Core; and 'Coben' by cretype (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, clean, confident, soften tone, modernize, improve approachability, maintain clarity, rounded, soft corners, monoline, geometric, open counters.
A rounded, monoline sans with generous curves and softened terminals throughout. Strokes maintain an even thickness, with circular and elliptical construction in bowls and counters that keeps forms smooth and consistent. Uppercase letters are compact and sturdy, while lowercase maintains a simple, uncluttered skeleton; openings in letters like C, S, e, and a stay relatively open for clarity. Numerals match the same rounded geometry, with straightforward shapes and broad, stable proportions.
This style suits brand identities and packaging where a warm, modern voice is needed, as well as headlines and poster typography that benefits from compact, high-impact forms. It also works well for UI labels, signage-style callouts, and short-to-medium text blocks where smooth shapes and clear counters help maintain readability.
The overall tone feels friendly and contemporary, balancing a playful softness with a sturdy, no-nonsense presence. Its rounded corners and even rhythm reduce harshness, making it read as approachable and personable without becoming informal or decorative.
The design appears intended to deliver a friendly, contemporary sans that stays highly legible while adding character through rounded terminals and geometric construction. It prioritizes an even, cohesive texture and a soft visual edge suited to modern communication and product-facing typography.
Spacing and letterfit appear comfortable and even in running text, supporting a steady texture at larger sizes. The rounded joins and terminals help maintain legibility where heavier strokes might otherwise feel dense, and the consistent curve language keeps headings and short blocks visually cohesive.