Sans Normal Vumif 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, ui labels, headlines, posters, friendly, clean, modern, approachable, playful, approachability, clarity, modernity, softening, rounded, soft terminals, monoline, open apertures, geometric.
A rounded, monoline sans with soft, fully curved terminals and smooth, continuous curves throughout. The uppercase forms are simple and geometric with even stroke thickness, while the lowercase adds a distinctly friendly texture through single-storey forms (notably a and g) and rounded shoulders. Counters are generous and apertures stay open, supporting clarity at text sizes. Figures are simple and proportional, with similarly rounded stroke endings that match the letters.
Well suited to brand identities that need a friendly, contemporary feel, as well as packaging, signage, and poster headlines where rounded forms read as inviting. It also works for UI labels and short paragraphs where a soft tone and clear letterforms are desired.
The overall tone is warm and approachable rather than technical, combining a clean modern structure with gentle, playful softness. Its rounded finishing gives it a welcoming voice suitable for casual but polished communication.
The design appears aimed at delivering a modern sans foundation with softened geometry, prioritizing approachability and smooth readability. The rounded terminals and simplified forms suggest an intention to feel contemporary and human without becoming informal or quirky.
Round dots on i and j and the consistently softened joins reinforce a cohesive, bubble-like rhythm across the set. The sample text shows stable spacing and a calm line color, with rounded terminals preventing the texture from feeling sharp or brittle.