Sans Normal Konar 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Andes Neue', 'Basic Sans', 'Basic Sans Narrow', 'Corporative Sans', and 'Corporative Sans Rounded' by Latinotype and 'Priva' and 'Priva Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, modern, confident, sporty, friendly, energetic, impact, momentum, modernity, clarity, approachability, oblique, rounded, geometric, clean, compact.
This typeface is a heavy, oblique sans with smooth, rounded curves and mostly uniform stroke weight. Letterforms lean forward with consistent slant and clean terminals, giving the design a streamlined, contemporary feel. Counters are relatively open for the weight, and shapes are built from clear geometric logic—round bowls, firm verticals, and crisp diagonals—while maintaining a soft, non-mechanical finish. Spacing appears straightforward and even, producing a steady rhythm in both uppercase and lowercase text.
It works well for attention-driven applications such as headlines, poster typography, brand marks, and promotional graphics where a strong, energetic voice is needed. The combination of weight and oblique stance also suits sports and lifestyle branding, packaging, and short callouts where impact and momentum matter more than long-form reading comfort.
The overall tone is assertive and upbeat, combining a modern, no-nonsense presence with approachable rounded forms. The forward slant adds motion and urgency, making it feel active and contemporary rather than formal or traditional.
The design appears intended to deliver a modern, energetic sans voice with strong visibility and a sense of motion. It prioritizes bold presence and clean geometry while keeping curves and joins friendly enough for contemporary commercial use.
Uppercase forms read sturdy and compact, while the lowercase maintains clear silhouettes with simple, familiar constructions. Numerals follow the same sturdy, rounded logic and sit comfortably alongside the letters, supporting display-like emphasis without becoming overly stylized.