Sans Normal Ahboz 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'HS Gold' by Hiba Studio, 'Whitney' by Hoefler & Co., 'Achates' by Karandash, 'Raldo RE' by URW Type Foundry, and 'Cielo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, informal, chunky, quirky, approachability, playfulness, high impact, informal clarity, rounded, bouncy, soft, cartoonish, lively.
A heavy, rounded sans with softly modeled curves and subtly uneven, hand-drawn-like rhythm. Strokes are thick and largely monolinear, with rounded joins and terminals that keep counters open despite the weight. Capitals are broad and sturdy with gentle curvature, while lowercase forms lean toward simple, single-storey constructions and compact bowls. Overall spacing feels generous and the shapes read as slightly buoyant, giving text a lively texture rather than strict mechanical regularity.
Best suited to headlines, packaging, signage, and brand marks where a friendly, punchy voice is needed. It also works well for short passages or callouts in editorial or UI contexts when an informal tone is appropriate, though the weight and lively texture make it most effective at medium-to-large sizes.
The tone is warm and approachable, with a casual, upbeat character. Its rounded forms and slightly bouncy rhythm suggest an informal, human feel—more playful than corporate—while remaining clear and legible at display sizes.
The design appears intended to deliver a bold, approachable sans that feels human and fun without sacrificing clarity. Its rounded construction and lively rhythm suggest a focus on personality-driven display typography for modern, casual communication.
Round letters like O/C/G and numerals like 8/9 emphasize full, smooth bowls; diagonals in A/V/W/X appear thick and assertive, contributing to a sturdy, poster-like presence. The overall color on the page is dark and consistent, producing strong impact in headlines and short text blocks.