Sans Contrasted Unsu 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, retro, friendly, chunky, whimsical, display impact, friendly tone, retro flavor, brand voice, rounded, soft corners, bouncy, informal, high-ink.
A heavy, high-ink display sans with rounded terminals, gently tapered strokes, and subtly flared joins that create a lively, hand-cut feel. Curves are generously rounded (notably in C, O, S, and the bowls of B/P/R), while straight strokes often show slight narrowing and soft corner transitions rather than crisp, geometric edges. Counters are moderately open for the weight, and the overall rhythm reads as bouncy and uneven-in-a-controlled-way, with small width differences and buoyant spacing that keep lines from feeling rigid or mechanical.
Best suited for headlines, short blurbs, and branded phrases where its weight and rounded, animated shapes can carry personality. It works well on posters, packaging, signage, and logo wordmarks, especially in contexts that benefit from a friendly, retro-leaning voice. For longer passages, it will be most comfortable at larger sizes with generous line spacing.
The tone is cheerful and characterful, with a vintage, poster-like warmth. Its soft, swelling shapes and slightly quirky proportions feel approachable and upbeat, leaning toward playful display work rather than sober, utilitarian text settings.
The design appears intended to deliver a strong, legible display presence while avoiding a rigid geometric feel. By combining chunky strokes with soft terminals and slight stroke shaping, it aims to create an inviting, nostalgic look that stands out in bold, attention-led typography.
Uppercase forms appear sturdy and compact, while lowercase adds extra personality through simplified, rounded structures and distinctive bowls and shoulders. Numerals are bold and friendly with clear silhouettes, suited to attention-grabbing settings where a bit of charm is desirable.