Sans Normal Dumum 11 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, clean, modern, neutral, friendly, technical, clarity, modernity, versatility, geometric consistency, brand presence, geometric, rounded, open, airy, monoline.
This typeface is a geometric sans with monoline strokes and generously rounded curves. Letterforms are notably expansive, with wide proportions and open counters that create an airy texture. Terminals are clean and mostly squared-off, while bowls and rounds stay smooth and circular, giving a consistent, engineered rhythm across caps, lowercase, and numerals. The lowercase shows a high x-height and simple, single-storey constructions (notably in a and g), supporting clarity at larger settings and in dense lines of text.
It suits contemporary branding, product naming, and headline typography where width and geometric clarity can become part of the identity. The open forms and straightforward construction also work well for UI labels, navigation, and signage, especially when set with ample tracking and comfortable line lengths.
The overall tone is modern and neutral with a friendly, approachable edge from its rounded geometry. Its wide stance and open shapes read as calm and confident, leaning toward a contemporary, tech-forward feel rather than editorial or expressive styling.
The design appears intended to deliver a clean geometric sans with a broad, spacious footprint and highly legible lowercase, prioritizing consistent shapes and a modern, utilitarian rhythm. Its restrained detailing suggests an aim for versatility across display and interface contexts while maintaining a distinctive wide presence.
In the sample text, the wide set produces a distinctive horizontal flow and increases the visual footprint of lines, which can feel spacious but may require extra attention to measure and line length. Circular forms like O/0 and rounded lowercase bowls are especially prominent, reinforcing a cohesive geometric voice throughout.