Sans Normal Dumum 10 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, ui display, clean, modern, friendly, open, neutral, clarity, modernity, friendliness, simplicity, openness, rounded, geometric, monoline, airy, spacious.
This sans serif has a monoline construction and a distinctly expansive set width, giving letters generous internal space and a calm rhythm. Curves are built from smooth, circular forms with softly rounded joins, while straight strokes stay crisp and even. Uppercase shapes are broad and simplified (notably the wide bowls in C, O, and G), and the lowercase maintains a straightforward, contemporary structure with single-storey a and g. Terminals are clean and mostly horizontal/vertical, and the overall color on the line stays even due to the consistent stroke thickness and open counters.
It performs best in headlines, brand marks, posters, and other display contexts where its wide stance can be a feature rather than a constraint. The open counters and even stroke make it suitable for large-format signage and interface display text, especially when a clean, friendly modern look is desired.
The font reads as contemporary and approachable, with a quiet, neutral tone suited to modern branding. Its wide proportions and rounded geometry add a friendly, relaxed feel, while the even strokes keep it crisp and matter-of-fact rather than expressive or decorative.
The design appears intended to deliver a clear, modern sans with geometric roundness and an intentionally wide footprint. By keeping stroke contrast minimal and forms highly regular, it aims for consistent texture, easy scanning, and a contemporary visual identity.
The numerals follow the same rounded, open construction, with smooth curves and clear apertures that remain legible at display sizes. Diacritics and additional symbols are not shown; the samples emphasize the font’s width and its clean spacing in longer text lines.