Sans Normal Urbak 10 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, headlines, branding, packaging, elegant, refined, airy, classical, editorial elegance, display refinement, premium branding, dynamic emphasis, slanted, calligraphic, crisp, sharp, delicate.
A slanted design with crisp, high-contrast strokes and a lively, calligraphic rhythm. Curves are smooth and oval-driven, while joins and terminals taper to fine points, giving letters a polished, drawn quality rather than a purely geometric feel. Capitals are narrow and poised with generous internal space (notably O/Q), and diagonals in A, V, W, and X feel brisk and clean. Lowercase forms show a gently flowing ductus with compact bowls and a noticeable rightward lean; spacing reads open and even, supporting continuous text.
Well-suited to editorial typography, magazine features, and refined headlines where high contrast and slant can add drama and polish. It also fits branding and packaging systems that want a premium, fashion-forward voice, especially at display sizes or in short-to-medium passages with comfortable leading.
The overall tone is sophisticated and contemporary-classic, with a fashion/editorial elegance. Its sharp tapering and pronounced slant add energy and a sense of motion, while the restrained construction keeps it composed and premium.
The design appears intended to deliver an elegant, slanted text voice with crisp contrast and a modern, editorial sensibility. Its tapered terminals and smooth, oval-based forms suggest a focus on stylish readability—bringing calligraphic motion to structured, contemporary letterforms.
Numerals follow the same refined contrast and slanted posture, with distinctive, elegant curves in 2, 3, 5, and 9 and a notably flowing 8. In text, the stroke contrast and tapered endings create sparkle at larger sizes, while the consistent slant and open counters help maintain readability.