Sans Normal Ullom 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, product branding, neutral, clean, modern, friendly, informational, versatility, readability, approachability, modern neutrality, rounded, open apertures, humanist, soft terminals, balanced.
This typeface presents a clean, rounded sans construction with softly curved strokes and gentle, slightly tapered terminals. Uppercase forms are straightforward and evenly proportioned, with circular and near-circular rounds (O, Q) and open counters that keep letterforms airy. The lowercase shows a two-storey “g” and single-storey “a,” with simple, readable joins and modest modulation that adds warmth without looking calligraphic. Numerals are similarly rounded and stable, with clear shapes and consistent stroke behavior across the set.
It works well for interface copy, documentation, and general-purpose editorial settings where a clear, modern sans is needed. The rounded forms and open counters also make it a good option for signage and product/brand systems that want an approachable, non-technical voice.
Overall, the tone is neutral and contemporary with a friendly softness. The rounded forms and open counters avoid sharpness, giving the text an approachable, serviceable feel suited to everyday communication rather than a decorative statement.
The design appears intended as a versatile, general-purpose sans with a rounded, approachable character and steady text color. It prioritizes clarity and consistency across letters and numerals while keeping the overall impression soft and contemporary.
In text, the rhythm stays even and calm, with generous interior space and uncomplicated letter skeletons that help maintain clarity. The punctuation and basic shapes shown sit quietly, supporting continuous reading without drawing attention to themselves.