Serif Contrasted Joba 7 is a very light, wide, very high contrast, upright, tall x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, refined, dramatic, editorial display, luxury branding, modern classic, hairline, delicate, crisp, elegant, sharp.
A delicate high-contrast serif with razor-thin hairlines, weight concentrated in vertical stems, and pointed, minimally bracketed serifs. The forms are open and spacious, with generous internal counters and a noticeably airy color on the page. Curves transition cleanly into thin terminals, and joins tend to feel sharp rather than soft. Proportions run wide with long horizontals and a relatively tall lowercase, giving the text a sleek, stretched rhythm.
Best suited to display typography such as magazine headlines, fashion and beauty branding, title pages, and elegant posters. It also works for short editorial pull quotes and refined packaging where high-quality printing and sufficient size preserve the hairline detail.
The overall tone is polished and sophisticated, projecting an editorial, fashion-forward attitude. Its extreme contrast and fine details add drama and a sense of exclusivity, reading best when used with restraint and ample whitespace.
The design appears intended to deliver a modern, high-fashion take on a classic contrasted serif, prioritizing elegance, dramatic stroke contrast, and a bright typographic color for premium editorial and brand settings.
In the sample text, the light hairlines and fine serifs emphasize clean alignment and careful spacing, while punctuation and numerals follow the same crisp, refined detailing. The design’s thin features can visually fade at small sizes or on low-contrast reproduction, but they create striking sparkle at display scales.