Sans Normal Edmoj 3 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, captions, headlines, wayfinding, posters, modern, efficient, dynamic, clean, technical, space saving, clarity, modernization, emphasis, system use, oblique, compact, crisp, neutral, open.
A compact oblique sans with clean, low-contrast strokes and broadly geometric construction. Curves are smooth and round, while terminals are mostly straight and neatly cut, creating a crisp, contemporary silhouette. Proportions are narrow with steady stroke rhythm, and counters stay fairly open for the width, helping letters remain clear in tight settings. Numerals follow the same streamlined, slightly condensed logic with simple, uniform forms.
This font works well for interface labels, navigation, dashboards, and other space-constrained typography where a compact footprint is useful. It can also serve in short headlines, subheads, and captions when a clean, modern slant is desired, and it remains effective for signage-style applications that benefit from quick recognition at a glance.
The overall tone is modern and efficient, with a forward-leaning energy that feels active rather than expressive. Its restrained detailing and consistent geometry give it a pragmatic, professional voice suited to contemporary interfaces and brand systems.
The design appears intended to provide a space-saving, modern oblique sans that stays neutral and readable while adding subtle motion. Its consistent stroke treatment and geometric forms suggest a focus on clarity, system compatibility, and contemporary versatility rather than decorative flair.
The italic angle is noticeable but controlled, preserving straightforward shapes and avoiding calligraphic modulation. Round letters keep a stable baseline presence, and the design maintains consistent spacing and texture across both uppercase and lowercase, supporting a smooth typographic color in continuous text.