Script Hogi 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, invitations, playful, friendly, retro, whimsical, handmade, display script, handmade feel, expressive caps, friendly branding, casual elegance, rounded, bouncy, brushy, looped, swashy.
A rounded, brush-like script with a steady, heavy stroke and softly tapered terminals. Letterforms lean forward and move with a bouncy baseline rhythm, mixing compact counters with generous entry/exit strokes. Capitals feature prominent loops and occasional swash-like strokes, while lowercase forms stay simple and legible with frequent teardrop/ball-like terminals and smooth joins that suggest quick, confident writing. Numerals echo the same rounded construction, with open shapes and soft curves that keep the set visually cohesive.
This font is well suited to branding and packaging where a personable, crafted voice is desirable, and it performs especially well in headlines, posters, and social graphics. It can also fit invitations, greeting cards, and product labels where a friendly script texture and expressive capitals help carry the message.
The overall tone is warm and upbeat, with a casual charm that feels handmade rather than formal. Its looping capitals and buoyant rhythm give it a slightly nostalgic, soda-shop sign feel while remaining approachable and contemporary.
The likely intention is to provide an energetic, display-oriented script that reads like a bold brush signature—expressive in titles and logos, but structured enough to remain clear in short statements. The consistent stroke and rounded terminals prioritize charm and immediacy over formal calligraphic precision.
The design emphasizes continuous motion and rounded geometry over sharp details, creating strong texture in lines of text. The livelier uppercase shapes stand out clearly for headlines, while the lowercase maintains an even color that supports short passages or slogans.