Script Hoka 12 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, retro, cheerful, inviting, hand-lettered feel, display warmth, brand personality, smooth flow, rounded, bouncy, looped, monoline, brushy.
A rounded, brush-like script with a steady, low-contrast stroke and softly swelling curves. Letterforms lean gently forward and show a bouncy baseline rhythm, with generous bowls, looped joins, and teardrop-like terminals that create a warm, handwritten texture. Capitals are prominent and decorative without becoming overly intricate, while lowercase forms stay compact with relatively short extenders and a consistent, smooth join behavior that keeps words cohesive.
This font suits brand marks, packaging labels, menu covers, and cheerful headline typography where an inviting handwritten voice is desired. It also works well for short phrases on posters, signage, social graphics, and product tags where the connected script can be displayed at comfortable sizes.
The overall tone is upbeat and personable, combining a casual handwritten feel with a slightly vintage, soda-shop friendliness. The soft curves and looping connections read as approachable and informal, making the font feel conversational rather than formal or ceremonial.
The design appears intended to deliver a lively, hand-lettered script that remains easy to read while preserving a distinctive, rounded personality. Its consistent stroke weight and looping connections suggest a focus on smooth flow and friendly charm for display-oriented copy.
In running text the connected strokes create strong word shapes, while individual glyphs retain quirky, hand-drawn individuality in curves and entry/exit strokes. Numerals match the script’s rounded construction and maintain the same smooth, brushy terminals, supporting cohesive mixed text settings.