Script Haju 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, social media, retro, friendly, playful, confident, warm, hand-lettered feel, display impact, brand warmth, sign-painting look, brushy, rounded, looping, smooth, bouncy.
A heavy, brush-script style with an energetic rightward slant and rounded terminals. Strokes show a calligraphic rhythm with gentle swelling and tapering, creating a painted look rather than a monoline construction. Letterforms are compact with tight apertures and soft joins, and many capitals feature prominent entry strokes and looped or hooked shapes. Overall spacing is lively, with slight irregularities that keep the texture hand-made while remaining consistent across the set.
Best suited to short display settings where its bold, brushy texture can lead the layout—such as logos, product packaging, posters, and social graphics. It can work for brief phrases or emphasis in branding systems, but will be most effective when given generous size and breathing room.
The tone is upbeat and personable, with a vintage sign-painting feel that reads as bold and inviting. Its thick strokes and soft curves give it a friendly charm, while the brisk slant and sweeping capitals add a confident, expressive voice.
The design appears intended to emulate confident hand-lettering with a brush-pen or sign-painter sensibility, prioritizing impact and warmth. It aims to deliver a decorative, attention-getting script voice with recognizable loops and smooth connected flow.
Uppercase forms lean toward decorative initials, while the lowercase stays simpler and highly readable for a script. Numerals match the brushy, rounded construction and maintain strong presence at display sizes.