Slab Contrasted Fuma 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, western, athletic, vintage, robust, confident, impact, heritage, headline strength, brand presence, blocky, bracketed, chunky, soft corners, ink-trap feel.
A heavy, block-constructed slab serif with broad proportions and pronounced, squared-off terminals. Strokes are compact and dense, with subtle bracketing where stems meet the slabs, giving corners a slightly softened, carved feel rather than a purely geometric cut. Counters are relatively small for the weight, and curves (notably in C, G, O, Q, and S) stay wide and sturdy, maintaining an even, poster-ready color. Numerals match the letterforms in mass and stance, with simple, emphatic shapes and strong horizontal slabs on forms like 1, 4, and 7.
Best suited to display sizes where its dense weight and strong slabs can deliver impact—headlines, posters, and bold editorial openers. It also fits branding contexts that benefit from a sturdy, heritage-tinged voice, such as sports identities, product packaging, labels, and signage that needs immediate presence from a distance.
The font projects a bold, no-nonsense personality with a nostalgic, Americana-leaning tone. Its chunky slabs and compact internal spaces evoke sports signage, classic packaging, and wood-type poster traditions, reading as energetic and assertive rather than refined or delicate.
The design appears intended to maximize visual punch and legibility at large sizes through broad proportions, emphatic slab terminals, and controlled contrast. Its softened joins and compact counters suggest a deliberate nod to vintage display traditions while keeping shapes clean and highly repeatable for branding systems.
The overall rhythm is intentionally blocky, with a consistent footprint across glyphs and minimal flourish. Lowercase forms retain the same sturdy, slabbed construction as the uppercase, reinforcing a unified, headline-forward texture across mixed-case settings.