Slab Contrasted Rogi 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Goodall' by Colophon Foundry, 'Shandon Slab' by Hoftype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, sportswear, logos, packaging, american, athletic, retro, confident, playful, impact, heritage, signage, brand voice, headline strength, blocky, bracketed, ink-trap, rounded, compact.
A heavy, blocky slab serif with broad proportions and compact counters. The serifs read as squared and slightly bracketed, with softened corners that keep the shapes from feeling rigid. Strokes are largely even, but with subtle shaping in joins and terminals that creates a slightly carved, stamped look. The lowercase is sturdy and readable, with rounded bowls and short, robust arms; numerals are similarly chunky and open enough to hold their shape at display sizes.
This style excels in display applications such as headlines, posters, team or athletic identities, and bold wordmarks. It also suits packaging and labels where a sturdy, heritage-inflected voice is desirable, especially when set with generous tracking and comfortable line spacing.
The overall tone is bold and extroverted, evoking classic Americana signage and sports branding. It feels energetic and friendly rather than formal, with a nostalgic, poster-like presence that reads as confident and attention-seeking.
The design appears intended to deliver maximum impact with a vintage, workmanlike slab-serif character. Its softened geometry and compact counters suggest a focus on bold readability and a friendly, classic branding voice rather than delicate text setting.
Rhythm is dense and steady, with strong horizontal emphasis from the slab terminals. Tight internal spaces and thick joins make it best suited to larger sizes, where the rounded detailing and bracket transitions remain clear.