Sans Normal Dured 1 is a light, very wide, monoline, upright, normal x-height font.
Keywords: headlines, ui, branding, signage, packaging, clean, modern, friendly, airy, technical, clarity, modernity, approachability, screen readability, simplicity, rounded, open apertures, high legibility, geometric, minimal.
A spacious, rounded sans with generous horizontal proportions and consistent stroke weight throughout. Curves are built from smooth circular/elliptical geometry, while terminals are clean and largely squared-off, giving a crisp edge to otherwise soft forms. Counters are wide and open, and letterspacing feels comfortable, producing an even, uncluttered rhythm in both uppercase and lowercase. Numerals follow the same streamlined construction, with simplified curves and steady alignment that reads clearly at display sizes.
Well-suited to headlines and short-form text where width and openness can be an asset, such as tech-forward branding, product names, and packaging. The clear forms and steady rhythm also make it a strong candidate for interface labels, dashboards, and wayfinding/signage, especially when a clean, contemporary voice is needed.
The overall tone is contemporary and approachable, balancing a clean, technical polish with friendly rounded shapes. Its wide stance and open interiors create an airy, calm feel that suggests clarity and ease rather than density or gravitas.
The design appears intended to deliver a modern, highly readable rounded sans that emphasizes openness and clarity through generous proportions and simplified, geometric construction. It aims to feel contemporary and versatile while keeping the texture light and spacious in continuous text.
Distinctive features include a single-storey lowercase “a” and “g”, broadly rounded bowls, and open, readable shapes (notably in “e”, “c”, and “s”). Diagonals and joins (as in “V”, “W”, “K”, and “M”) stay sharp and controlled, supporting a tidy, engineered look without becoming cold.