Sans Normal Dugug 13 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, headlines, modern, clean, friendly, minimal, clarity, versatility, approachability, contemporary feel, geometric, rounded, open, airy, neutral.
A clean sans with round, geometric construction and smooth, continuous curves. Strokes appear even and consistent, with generous internal counters and a slightly expanded overall footprint that gives lines of text an airy texture. Terminals are crisp and unembellished, and the letterforms favor simple, circular bowls (notably in O/C/G and the lowercase o/e) paired with straight-sided verticals and diagonals. The lowercase uses single-storey a and g, reinforcing a simplified, contemporary structure, while numerals are similarly open and straightforward with rounded forms and clear joins.
Well-suited for interface copy, product pages, and dashboards where a clear, open sans improves scanning. The wide, rounded forms also work well for branding and packaging that aims for a modern, friendly voice, and for editorial subheads or short paragraphs where a smooth, contemporary texture is desired. Its clean shapes can translate effectively to signage and display settings when you want readability without a stark technical feel.
The overall tone is contemporary and approachable, projecting clarity and calm rather than drama. Its rounded geometry feels friendly and accessible, while the restrained detailing keeps it professional and neutral for general-purpose design.
The design appears intended as a straightforward, contemporary sans built around geometric roundness and consistent stroke logic. It prioritizes clarity and a welcoming tone through open counters, simple lowercase structures, and restrained detailing that keeps the texture smooth in continuous reading.
The set maintains a consistent rhythm across uppercase and lowercase, with wide apertures and legible shapes at text sizes. Curved characters dominate the visual identity, and the spacing in the sample text reads even and relaxed, supporting longer lines without looking cramped.