Sans Normal Osraj 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Calima' by JCFonts, 'URW Form' by URW Type Foundry, 'Clarika Pro' by Wild Edge, and 'JP MultiColour' by jpFonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids media, branding, playful, bouncy, friendly, bold, quirky, attention grabbing, approachable, fun tone, display impact, rounded, soft corners, cartoonish, chunky, irregular rhythm.
A heavy, rounded sans with compact counters, softened corners, and subtly uneven geometry that creates a buoyant, hand-cut feel. Strokes stay largely uniform in thickness, while curves are slightly inflated and terminals are blunt, producing strong, poster-like silhouettes. The set shows gentle wobble in baseline and spacing, with some letters leaning into asymmetry for character; capitals read sturdy and blocky, and lowercase forms remain simple and open enough for display use. Numerals are similarly chunky, with rounded bowls and sturdy verticals that keep their shapes distinct at larger sizes.
Best suited to display settings such as posters, headlines, event graphics, playful branding, and packaging where a friendly, punchy voice is needed. It can also work for short blurbs or callouts in editorial layouts, but its dense shapes and lively rhythm make it less ideal for long-form text at small sizes.
The overall tone is upbeat and informal, with a slightly mischievous, cartoon-adjacent energy. Its exaggerated heft and soft, irregular rhythm feel approachable and fun rather than technical or corporate, making it well-suited to lively, attention-grabbing messaging.
The design appears aimed at delivering maximum impact with a warm, humorous personality—prioritizing strong silhouettes and a lively, slightly irregular cadence over strict geometric neutrality. It’s built to feel approachable and energetic while remaining clear in bold, high-contrast layout contexts.
The texture is intentionally uneven, so word shapes feel animated and dynamic—especially in all-caps headings and short phrases. The density of the letterforms and the smallish internal spaces suggest it performs best when given breathing room via generous tracking and line spacing.