Sans Normal Kugem 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Syabil' by Eko Bimantara, 'Grilova' by Gilar Studio, 'Moveo Sans' by Green Type, 'Epoca Pro' and 'Qubo' by Hoftype, 'Fact' by ParaType, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: sports branding, posters, headlines, ui labels, packaging, sporty, dynamic, confident, modern, friendly, add motion, increase impact, modernize tone, maintain clarity, geometric, rounded, slanted, compact, clean.
A slanted sans with smooth, rounded geometry and broadly uniform stroke weight. Curves are generous and elliptical, producing open counters in letters like C, O, and S, while terminals tend to finish with clean, slightly angled cuts that reinforce the forward lean. Uppercase forms are sturdy and compact with simple construction; lowercase keeps the same geometric logic with single-storey shapes and clear, uncluttered joins. Numerals are rounded and substantial, matching the letterforms’ steady rhythm and giving the set a cohesive, contemporary texture.
Well-suited for sports and active-lifestyle branding, punchy headlines, and promotional graphics where momentum and clarity matter. It should also work for interface labels, short product callouts, and packaging copy when used at display sizes where the slant and bold presence can carry the message.
The overall tone is energetic and purposeful, with a forward-leaning stance that feels fast and proactive. Rounded construction keeps it approachable rather than aggressive, making it read as modern and performance-oriented without losing friendliness.
Designed to deliver a modern, high-clarity sans voice with built-in motion from the slant and a friendly feel from rounded forms. The goal appears to be a versatile display-forward style that remains clean and legible while projecting speed and confidence.
Spacing appears comfortable and even in the sample text, supporting a smooth reading flow at larger sizes. The italic angle is consistent across caps, lowercase, and figures, and the shapes stay clean and stable without decorative quirks.