Sans Normal Anduy 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, friendly, playful, poster, casual, soft, approachability, distinctiveness, display impact, informality, warmth, rounded, quirky, bubbly, ink-trap hints, asymmetric.
A heavy, rounded sans with softly inflated curves and subtly irregular, hand-cut geometry. Strokes are largely uniform, with occasional tapered joins and small notch-like cuts at some terminals that add a slightly “carved” feel. Counters are generous and mostly circular (notably in O, Q, o), while several letters show idiosyncratic structure—such as a curled descender on g, a leftward hook on j, and a compact, rounded shoulder on r—creating an intentionally lively rhythm. Spacing and widths vary by character, producing an organic texture in text while remaining clearly legible.
This font is well suited to headlines, posters, and branding where a friendly, distinctive sans is needed. It also works for packaging and short editorial callouts, especially when you want an approachable tone and a bit of handcrafted character; for long passages, it will be most comfortable at larger sizes where the quirky details have room to breathe.
The overall tone is upbeat and approachable, with a quirky, handcrafted energy. Its rounded shapes and mild irregularities feel informal and warm rather than technical, lending a friendly voice that reads as contemporary and fun.
The design appears intended to offer a rounded, high-impact sans with a personable, slightly whimsical voice. By mixing clean, open counters with small cuts and playful lowercase details, it aims to stand out in display settings while staying readable and contemporary.
The numeral set matches the soft, rounded construction and reads strongly at display sizes. Uppercase forms stay simple and open, while the lowercase introduces more personality through hooks, curls, and softened terminals, which becomes especially apparent in running text.