Sans Normal Lydat 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller' and 'Muller Next' by Fontfabric, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, energetic, assertive, playful, retro, impact, motion, display emphasis, brand presence, slanted, rounded, chunky, compact, dynamic.
A heavy, slanted sans with broad, rounded counters and a compact, punchy silhouette. Strokes are thick and relatively uniform, with gently softened corners and a pronounced forward lean that creates strong motion across a line. Many forms show slightly angular, wedge-like joins and terminals, giving the rounded construction a brisk, engineered bite. Spacing appears tight and massy, producing solid word shapes and strong color in headlines.
This font is best suited for short, high-impact settings such as headlines, posters, sports and team branding, product packaging, and promotional graphics. It performs well where speed, emphasis, and a strong graphic presence are needed, especially at display sizes where its dense weight and slant can carry the layout.
The overall tone is energetic and assertive, with a sporty, action-forward feel. Its bold, italic stance reads confident and promotional, while the rounded shapes keep it approachable and slightly playful. The combination suggests a retro-athletic display voice suited to attention-grabbing statements.
The design appears intended to deliver maximum impact with a fast, forward-leaning rhythm, combining rounded sans forms with assertive, angled shaping for a modern athletic display look. It favors bold word images and momentum over neutrality, aiming to stand out in branding and advertising contexts.
Uppercase letters feel compact and blocky, while the lowercase maintains the same dense weight and forward rhythm, helping text look cohesive at larger sizes. Numerals are similarly sturdy and simplified, prioritizing impact and quick recognition over delicate detail.