Sans Normal Lylad 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Gilam' by Fontfabric, 'Bega' by Indian Type Foundry, 'Danos' by Katatrad, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, energetic, confident, retro, impact, motion, bold display, branding, slanted, rounded, compact, dynamic, heavy.
This typeface is a heavy, right-slanted sans with rounded bowls and broadly squared terminals. Curves are smooth and full, with minimal stroke modulation, producing an even, dense color. Counters are relatively tight in letters like B, P, R, and e, while forms such as O and Q stay generously rounded and stable. The overall construction favors compact, muscular shapes and slightly compressed apertures, creating a strong forward rhythm across words.
Best suited for short, high-impact settings such as headlines, posters, promos, and attention-grabbing UI moments. It can work well for sports and fitness branding, event graphics, packaging callouts, and social advertising where a strong, energetic voice is needed. For longer passages, its density and tight counters suggest using larger sizes and generous spacing for clarity.
The tone is assertive and energetic, with a sporty, headline-driven feel. Its slant and weight combine to suggest motion and urgency, while the rounded geometry keeps it friendly rather than aggressive. The result reads as bold and confident, with a subtle retro display flavor.
The design appears intended to deliver maximum impact with a forward-leaning, motion-oriented stance, pairing simplified sans forms with rounded geometry for approachable strength. It prioritizes bold presence and fast recognition in display contexts over delicate detail.
Uppercase forms are especially blocky and impactful, while the lowercase maintains single-story a and g with sturdy, simplified joins. Diagonals in letters like K, V, W, X, and Y are thick and emphatic, reinforcing the sense of momentum. Numerals are similarly weighty and rounded, designed to match the same compact, high-impact texture.