Sans Normal Utgaf 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Aptifer Sans' by Linotype, 'Akagi' and 'Akagi Pro' by Positype, 'Werk' by Wilton Foundry, and 'Adora Compact PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: branding, editorial, advertising, user interfaces, packaging, modern, energetic, friendly, clean, add motion, modern clarity, contemporary branding, emphasis typography, oblique, rounded, geometric, open forms, crisp terminals.
This is a slanted sans with rounded, geometric construction and smooth curves paired with straight, clean strokes. Letterforms show open apertures and generous internal counters, giving the shapes a clear, airy rhythm even at smaller sizes. Terminals are mostly crisp and uncluttered, and the italic angle is consistent across capitals, lowercase, and numerals, creating a cohesive forward-leaning texture on the line.
It performs well for contemporary branding and marketing where a clean sans with motion and personality is useful. The open forms and even rhythm make it suitable for UI labels and short editorial passages, while the italic stance helps add emphasis in headlines, pull quotes, and product messaging.
The overall tone feels modern and upbeat, with a brisk, forward motion from the slant and a friendly warmth from the rounded geometry. It reads as confident and contemporary rather than formal, with a sporty, go-ahead character suited to lively messaging.
The design appears intended as a versatile, modern italic sans that balances clarity with a touch of dynamism. Its geometric rounding and consistent slant suggest a focus on clean readability alongside a forward, energetic voice for display and supporting text.
Capitals appear stable and straightforward with broadly rounded bowls (notably in C/G/O/Q), while the lowercase maintains a compact, tidy footprint with simple, single-storey forms where expected (e.g., a and g). Numerals are clear and contemporary, with rounded shapes and consistent slant that blends smoothly into text settings.