Sans Normal Velep 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial, friendly, casual, approachable, modern, airy, approachability, forward motion, clean readability, modern simplicity, rounded, monoline, oblique, soft, open.
This is a rounded, monoline sans with a consistent right-leaning italic angle and gently softened terminals. Curves are built from broad, open arcs, giving letters like C, S, and G an expansive feel, while straight strokes stay clean and lightly tapered by perspective rather than contrast. Proportions are slightly condensed in places, with tall, narrow capitals and compact lowercase forms that keep a steady rhythm. Figures are simple and unobtrusive, matching the letterforms with smooth bowls and minimal detailing.
It works well for light, modern branding, packaging, and promotional graphics where a casual, approachable voice is desired. The consistent slant and rounded geometry also suit headlines, pull quotes, and short-to-medium editorial passages, especially when set with generous leading.
The overall tone is relaxed and personable, balancing a contemporary simplicity with a slightly handwritten, conversational slant. Its rounded joins and open counters make it feel friendly rather than technical, well-suited to informal communication where clarity and warmth matter.
The design appears intended to deliver an easygoing italic sans that reads cleanly while adding motion and friendliness through rounded construction and soft terminals. It aims for contemporary versatility rather than strict neutrality, offering a distinctive voice without relying on high contrast or decorative features.
The italic construction is uniform across capitals, lowercase, and numerals, creating a cohesive forward motion in text. Spacing appears moderately open, helping the round shapes avoid clumping and keeping paragraphs readable at larger text sizes.