Sans Normal Verew 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, marketing, ui text, modern, friendly, informal, clean, dynamic, readability, approachability, contemporary tone, text versatility, motion, monoline, rounded, humanist, open apertures, soft terminals.
A slanted, monoline sans with rounded curves and softly tapered terminals. The forms are built from smooth, elliptical bowls and open apertures, giving letters a clear, breathable interior space. Proportions feel balanced with a moderate x-height, while spacing and character widths vary slightly from glyph to glyph, creating a natural rhythm rather than a rigid, engineered texture. Numerals follow the same gently rounded, straightforward construction and sit comfortably alongside the letters.
This font suits brand identities that want a modern, approachable voice, as well as packaging and marketing materials where a clean italic can add energy. It also works well for short editorial passages, pull quotes, captions, and UI situations where an italic style is needed without becoming decorative.
The overall tone is approachable and contemporary, with the italic slant adding motion and a conversational feel. Its smooth curves and open shapes keep it friendly and easygoing, avoiding sharp or aggressive cues.
The design appears intended to provide a legible, contemporary italic sans that feels warm and versatile. By combining open, rounded construction with restrained detailing and a steady stroke, it aims to read smoothly in text while still offering a lively, forward-leaning character.
Capitals are simple and uncluttered, with rounded corners and minimal detailing; lowercase forms maintain consistent stroke behavior and a cohesive slanted angle. The design prioritizes clarity and even color over typographic ornament, resulting in a neat, readable texture in continuous text.