Sans Normal Rekoh 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Cronos' by Adobe and 'Ador' by Fontador (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, playful, approachable, informal, approachability, informality, expressive display, human touch, warmth, rounded, soft, brushy, hand-drawn, lively.
A rounded, slanted sans with soft terminals and subtly brush-like stroke modulation that gives the outlines a drawn, slightly irregular feel. Curves are generous and open, with compact counters and a steady, upright rhythm despite the italic angle. The lowercase shows simple, single-storey forms (notably a and g), and the numerals are round and heavy with straightforward construction, supporting clear silhouettes at display sizes.
Well suited to short-to-medium display text where a friendly, energetic voice is desired—such as branding, packaging, posters, and social media graphics. It can also work for emphatic callouts or pull quotes, where the slant and rounded shapes add motion and warmth.
The overall tone is warm and personable, with a lively, conversational energy. The gentle irregularity and rounded forms read as human and relaxed rather than technical or corporate, making the text feel friendly and informal.
The design appears intended to deliver an approachable, hand-touched sans look with clear, rounded silhouettes and a consistent italic posture. Its soft geometry and brush-like modulation suggest a focus on personality and expressiveness while maintaining legible, familiar letterforms.
Letterfit and spacing appear comfortable and slightly roomy in running text, helping the dense weight avoid feeling cramped. The italic slant is consistent across caps, lowercase, and figures, reinforcing a cohesive, forward-leaning motion suitable for expressive typographic emphasis.