Sans Normal Vedar 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'FF Zwo' by FontFont, 'FS Millbank' by Fontsmith, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: branding, advertising, sports, packaging, ui, energetic, sporty, contemporary, friendly, dynamic, add motion, modernize tone, maintain clarity, headline impact, slanted, rounded, geometric, compact, open counters.
A slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broadly circular and counters stay fairly open, while terminals are clean and unbracketed. Proportions feel moderately compact with steady cap height and a normal-looking x-height, and the italic angle is consistent across letters and figures. The overall rhythm is even and legible, with a slightly brisk, forward-leaning texture in text.
Well-suited to branding and campaign work that benefits from a fast, contemporary feel, especially in headlines, subheads, and short blocks of text. Its rounded clarity also fits product packaging and interface labels where an energetic but friendly tone is desired.
The tone is modern and active, projecting motion and momentum through its consistent slant and streamlined forms. It reads as approachable rather than formal, with rounded shapes that soften the voice while still feeling contemporary and purposeful.
Likely designed as a versatile italic sans that brings a sense of motion without sacrificing clarity. The geometric rounding and open counters suggest an intention to stay clean and readable while delivering a modern, forward-driving personality.
Uppercase forms keep a simple, utilitarian geometry, while lowercase shapes maintain clear differentiation (notably the single-storey-style feel in several rounded letters) for easy scanning. Numerals match the same rounded, italicized logic, giving mixed alphanumeric settings a cohesive, uniform color.