Sans Normal Rimam 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Graphie' by Dharma Type and 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, friendly, modern, clean, approachable, neutral, approachability, clarity, modernity, versatility, soft geometry, rounded, open apertures, soft corners, large counters, compact joints.
A rounded sans with smooth, continuous curves and softly treated terminals that keep the texture even and calm. Letterforms show generous counters and open apertures (notably in shapes like C, G, S, e, and c), supporting clear word shapes at display and text sizes. Strokes stay visually consistent with minimal modulation, while the overall proportions feel roomy and slightly expansive; curves are circular-leaning and corners are subtly eased rather than sharp. Numerals follow the same rounded construction, with friendly, contemporary shapes and sturdy, readable silhouettes.
Well-suited for brand identities that want a warm modern tone, along with headlines and short blocks of copy where its rounded forms can read as inviting. The even texture and open shapes also fit UI labels, product packaging, and promotional graphics where clarity and friendliness are priorities.
The overall tone is contemporary and approachable, with a friendly softness that avoids feeling overly technical or severe. Its rounded construction gives it a casual confidence suitable for everyday brand and interface voice, while remaining neutral enough for general-purpose communication.
The design appears intended to provide a clean, contemporary sans with softened geometry—balancing modern simplicity with approachable, rounded details for broad, everyday usability.
Spacing appears comfortable and the rhythm is steady, producing a smooth, even color in paragraph samples. The typeface leans on simple geometric logic—round bowls, straightforward joins, and clean diagonals—creating consistent character across uppercase, lowercase, and figures.