Sans Normal Ridal 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: ui labels, branding, signage, packaging, editorial, friendly, modern, approachable, clean, neutral, versatility, readability, warmth, simplicity, rounded, soft terminals, monolinear, open counters, large apertures.
A rounded, monolinear sans with soft, squared-off terminals and gently curved joins. The proportions feel even and steady, with open counters and generous apertures that keep letters from clogging at text sizes. Curves are built from smooth, near-circular geometry (notably in C, G, O, and Q), while straight strokes maintain consistent thickness, creating a calm, uniform rhythm. Lowercase forms are simple and contemporary, with a single-storey a and g and a short, restrained ear on r; numerals follow the same straightforward, rounded construction.
Works well for interface text, product UI, and dashboards where a warm but unobtrusive sans is needed. It also suits branding, packaging, and wayfinding that benefit from rounded friendliness and strong legibility. In editorial or marketing copy, it provides a clean, contemporary voice without calling attention to itself.
The overall tone is friendly and modern, leaning toward a casual clarity rather than a sharp, technical voice. Its rounded shapes and soft terminals add warmth, making it feel approachable and non-intimidating while still staying neutral enough for broad use.
The design intention appears to be a versatile, everyday sans that balances geometric roundness with practical readability. Its softened terminals and open internal shapes suggest a focus on approachable communication across both display snippets and longer passages.
Spacing and sidebearings appear balanced for continuous reading, and the shapes avoid extreme quirks—favoring familiar silhouettes and clear differentiation (e.g., I vs l vs 1) through proportion and terminal treatment. The design reads especially smooth in mixed-case settings due to consistent curvature and restrained detailing.