Sans Superellipse Rukeg 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, ui design, packaging, headlines, posters, modern, friendly, techy, clean, quirky, distinctive branding, geometric clarity, approachable modernity, display impact, rounded, geometric, monoline, soft, open.
A geometric sans built from rounded-rectangle and superellipse-like curves, with smooth, consistent stroke weight and softened terminals. Curves are generous and continuous, while straight strokes stay crisp, giving a calm, modular rhythm across the alphabet. Several forms favor simplified, constructed geometry (notably the rounded bowls and arching joins), producing a slightly idiosyncratic texture while remaining highly legible at display sizes. Numerals follow the same rounded architecture, with clear, open counters and steady spacing.
Well-suited to brand identities that want a contemporary, friendly voice, as well as UI and product surfaces where rounded geometry feels at home. It performs especially well in headlines, packaging, and poster work where its constructed curves and distinctive rhythm can be appreciated at larger sizes.
The overall tone is modern and approachable, balancing a clean, engineered structure with playful, softened corners. Its rounded geometry reads contemporary and slightly tech-forward, while the occasional unconventional shapes add character without tipping into novelty.
The design appears intended to merge geometric clarity with softened, superellipse-derived forms, creating a recognizable silhouette that feels both systematic and approachable. It aims to provide a clean sans foundation while adding just enough quirky geometry to differentiate itself in branding and display settings.
The font’s personality comes from its superelliptical construction: bowls feel squarer than a typical grotesk, and joins and terminals are deliberately rounded, creating a cohesive, product-like finish. The mix of compact, rounded curves and tall verticals yields a distinctive rhythm that stands out in headlines and short text.