Sans Normal Ipmav 3 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, stickers, merch, playful, chunky, casual, friendly, punchy, attention grab, handmade feel, friendly tone, informal display, rounded, soft corners, handmade, brushy, inky.
A heavy, rounded sans with a strong rightward slant and an organic, hand-drawn stroke edge. Letterforms are built from broad, swollen shapes with softened corners and subtly uneven contours, creating a slightly “inked” texture rather than a crisp geometric finish. Counters are compact and often teardrop or oval, and terminals tend to look blunted or brushed, giving the set a lively, informal rhythm. Overall spacing feels generous for the weight, supporting clear word shapes despite the dense strokes.
Best suited for display use where personality and impact are primary—posters, packaging callouts, product labels, stickers, and merchandise graphics. It can work for short, bold UI or social headlines, but the heavy weight and textured edges are more effective in larger sizes than in long-form text.
The font conveys a bold, upbeat personality with a casual, humorous tone. Its brushed, slightly irregular edges and bouncy proportions feel approachable and energetic, leaning toward a handcrafted, comic-signage sensibility rather than a formal typographic voice.
The design appears intended to deliver a high-impact, friendly display voice with a handmade, brush-ink feel. It prioritizes bold silhouette, soft curves, and an energetic slant to create immediate visual presence and a casual, approachable mood.
Capitals read as especially chunky and attention-grabbing, while the lowercase maintains a compact, sturdy structure that stays legible in short phrases. Numerals match the same swollen, rounded construction and retain a consistent, playful texture across the set.