Sans Normal Bomab 11 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Freigeist', 'Neue Faktum', 'Neue Freigeist', and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui design, web text, editorial, signage, branding, modern, clean, friendly, neutral, tech, legibility, neutral tone, modern utility, systematic geometry, geometric, open counters, high legibility, crisp, rounded.
A geometric sans with broad proportions and a large x-height, designed around smooth circular and elliptical bowls paired with straight, firmly cut terminals. Strokes stay even and low-contrast, giving the letters a steady color and consistent rhythm in text. Curves are generous and round (notably in C, O, Q, and the lowercase bowls), while joins and diagonals remain crisp, producing a balanced, contemporary texture. The numerals share the same open, rounded construction, with clear, simple forms that sit comfortably alongside the letters.
Well-suited to UI and web typography where clarity, even color, and open counters are priorities. The broad proportions and steady rhythm also make it effective for signage and wayfinding, as well as contemporary editorial layouts and brand systems that want a neutral, geometric voice.
The overall tone is modern and approachable: clean enough for interface and information design, but with soft, rounded geometry that keeps it from feeling cold. Its wide stance and open shapes read as confident and straightforward, suitable for neutral branding and clear communication.
The design appears intended to deliver a contemporary geometric sans that prioritizes legibility and consistency, combining wide, open forms with restrained detailing for reliable performance across common reading and display contexts.
Distinctive details include a single-storey “a” and “g” with a looping lower bowl, a simple, readable “t” with a short crossbar, and a “Q” with a clean, minimal tail. Spacing appears comfortable and slightly generous, helping the font maintain clarity at both display and text sizes.