Sans Normal Asrat 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Algoria' and 'Giuconda' by Sealoung (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, neutral, clean, friendly, functional, clarity, versatility, modernity, readability, geometric, rounded, open counters, crisp, even color.
This sans serif features smooth, rounded curves and consistent, even stroke thickness that produces a steady texture in text. Proportions feel balanced with generous apertures and open counters, helping letters remain distinct at smaller sizes. Round characters (C, G, O, Q) lean toward geometric construction, while straight-sided forms (E, F, H, N) stay crisp and uncomplicated. Terminals are clean and unembellished, and the overall rhythm is tidy with clear spacing and straightforward letterforms.
It works well for interface typography, product copy, and general-purpose body text where a consistent, readable texture is needed. The clean geometry and open forms also suit wayfinding and signage, as well as restrained branding systems that want a contemporary sans without strong stylistic quirks.
The overall tone is modern and neutral, aiming for clarity rather than personality. Its rounded geometry lends a mild friendliness, but the execution stays restrained and professional, making it feel dependable and contemporary.
The design appears intended as a versatile, everyday sans that prioritizes clarity, consistency, and broad usability. Its rounded geometric influence suggests a goal of modern simplicity while keeping letterforms familiar and readable in continuous text.
The lowercase shows simple, single-storey construction for several forms (notably the “a”), reinforcing an approachable, utilitarian voice. Numerals are clean and legible, with uncomplicated shapes that match the rest of the design.