Sans Normal Kogod 9 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, dynamic, confident, modern, impact, emphasis, momentum, compactness, oblique, compact, clean, rounded, heavy.
A compact, oblique sans with heavy strokes and smooth, rounded curves. The letterforms lean consistently to the right, with tightly controlled counters and a brisk horizontal rhythm that feels engineered for impact. Terminals are clean and mostly blunt, while bowls and arcs stay geometric, keeping the texture even across words. Numerals match the letters in weight and slant, with simple, sturdy construction suited to fast scanning.
Best suited for headlines, short bursts of copy, and identity work where a strong, kinetic presence is desired. It performs well on posters, packaging, and promotional graphics, especially where space is limited and impact is a priority. It can also support UI labels or navigation at larger sizes when a bold, energetic tone is appropriate.
The overall tone is energetic and assertive, with a forward-leaning posture that reads as active and contemporary. Its dense, punchy color communicates confidence and urgency without becoming overly decorative. The style feels at home in environments that benefit from motion and emphasis.
The design appears intended to deliver a modern, speed-inflected sans for display use, combining compact proportions with a consistent oblique angle to amplify emphasis. Its geometric, rounded construction suggests a focus on clarity and brandability while maintaining a high-impact silhouette.
Spacing appears relatively tight, producing a solid, uninterrupted text color at larger sizes. The slant and compact proportions help maintain momentum in headlines, while the rounded geometry keeps the voice friendly rather than harsh.