Serif Other Ubsi 2 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, titling, vintage, editorial, western, poster, condensed impact, vintage display, engraved feel, signage tone, octagonal, chiseled, incised, flared, tall.
A tall, condensed serif with an incised, chiseled construction and distinctly angular outer contours. Curves are frequently faceted into octagonal forms (notably in C, G, O, Q, and the numerals), while terminals and serifs appear as small wedge-like flares rather than broad slabs. Stems are relatively firm with moderate stroke modulation and crisp joins, producing a high vertical rhythm. The lowercase is compact and upright with a straightforward two-storey-style presence overall, and the numerals follow the same faceted, display-oriented geometry.
Best suited to display settings such as headlines, titles, packaging, labels, and signage where a condensed footprint is useful and the faceted detailing can read clearly. It can also work for short subheads or pull quotes in editorial layouts, but the angular features suggest avoiding extended small-size body text.
The font projects a vintage, show-card personality with a hint of old-west and newspaper-headline energy. Its narrow, upright stance and cut-in facets feel bold and declarative, evoking signage, posters, and classic editorial display styling rather than contemporary minimalism.
The design appears intended to deliver a condensed, attention-grabbing serif with a carved, faceted character—combining traditional vertical proportions with decorative, octagonal rounding for a distinctive, vintage-forward display voice.
The overall texture is tight and emphatic, with a consistent ‘engraved’ feel created by the beveled corners and pointed terminals. Letterforms stay disciplined and vertical, helping long lines maintain a strong, columnar cadence, while the faceted rounds add a decorative edge that becomes more noticeable at larger sizes.