Sans Contrasted Riru 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, chunky, playful, confident, display impact, approachability, retro flavor, brand voice, rounded, soft corners, compact, heavy terminals, low apertures.
This typeface is built from large, compact shapes with softly rounded corners and thick, uniform-feeling strokes that show subtle modulation through curved joins and counters. Uppercase forms are wide and stable with simplified construction, while lowercase letters lean toward single-storey, geometric silhouettes and closed apertures that create dark, punchy word shapes. Counters are relatively tight, bowls are full, and terminals tend to end in blunt, squared-off cuts with a slight softness, giving the whole face a sturdy, poster-ready texture. Numerals follow the same heavy, rounded logic, with clear differentiation and substantial weight in curves and diagonals.
Best suited to headlines, posters, and branding where strong typographic presence is needed. It also works well for packaging and signage that benefit from friendly, high-impact letterforms, especially when set with generous tracking and line spacing.
The overall tone is warm and approachable, with a retro, display-forward personality. Its heavy color and rounded geometry make it feel playful and personable rather than technical, while still reading as confident and assertive in larger settings.
The design appears intended as a characterful display sans that maximizes impact through dense proportions and softened geometry. It prioritizes immediate readability at larger sizes and a distinctive, retro-leaning voice for attention-grabbing applications.
The rhythm is dense and energetic, and the smaller internal spaces can begin to fill in as sizes drop, especially in letters with enclosed bowls and narrow apertures. The bold punctuation in the sample text reinforces its suitability for emphatic messaging and short, impactful lines.