Sans Normal Tylim 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Miss Mable' by Cory Maylett Design, 'FS Blake' by Fontsmith, and 'Artigua' by Picador (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, assertive, playful, retro, friendly, punchy, impact, approachability, retro flavor, display clarity, brand voice, blocky, rounded, soft corners, compact, chunky.
This typeface features heavy, compact letterforms with broad, rounded bowls and subtly softened corners, creating a sturdy, continuous silhouette. Curves are generously filled and apertures tend to be relatively closed, giving many letters a dense, poster-like presence. Strokes maintain a mostly even heft with minimal modulation, and terminals are clean and blunt rather than tapered. The lowercase shows simple, single-storey forms (notably a and g) with large counters, while numerals are wide and robust with strong, easily read shapes.
Best suited for headlines, posters, and short, high-impact copy where its dense weight and rounded shapes can carry visual authority. It also works well for branding and packaging that want a friendly, retro-leaning voice, and for signage where large, simple forms aid quick recognition. For longer reading, it performs most comfortably at larger sizes with generous leading.
The overall tone is bold and upbeat, with a slightly nostalgic, mid-century display feel. Its rounded geometry and dense weight make it feel approachable rather than severe, while still reading as confident and attention-grabbing. The rhythm is lively and energetic, suited to messaging that wants to feel fun, direct, and unmistakable.
The design appears intended as a high-impact sans for display use, emphasizing bold silhouettes, rounded construction, and compact spacing to maximize presence. Its simplified forms and soft geometry suggest a goal of combining strong attention value with an approachable, playful character.
In continuous text the heavy color builds quickly, so spacing and line breaks become important to preserve clarity—especially where tighter apertures and compact counters can merge at smaller sizes. The design’s strong silhouettes and rounded interior spaces help maintain recognizability in short phrases and large settings.