Sans Normal Karef 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, modern, sporty, confident, dynamic, friendly, impact, momentum, modernity, clarity, oblique, geometric, rounded, smooth, sturdy.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Letterforms lean consistently to the right with clean, open counters and rounded bowls, giving the set a stable, contemporary rhythm. Curves are built from simple geometric arcs, while joins and terminals stay crisp and largely straight-cut, keeping the texture dense but orderly at display sizes. Numerals follow the same sturdy construction, with wide figures and clear interior shapes.
This font performs best in headlines, posters, and prominent brand statements where its weight and slant can carry visual momentum. It’s also a strong fit for packaging, signage, and sports or lifestyle applications that benefit from a confident, modern voice and sturdy letter shapes.
The overall tone is energetic and forward-leaning, combining a modern, performance-oriented feel with approachable roundness. It reads assertive and confident without becoming sharp or aggressive, making it well suited to upbeat, contemporary branding.
The design appears intended as a high-impact oblique sans that balances geometric clarity with friendly curvature. Its broad stance and consistent slant suggest a focus on expressive display typography that remains clean and legible in short bursts of text.
In the sample text, the bold slant produces strong directional movement and a compact, high-impact typographic color. Round letters like O/Q/C stay smooth and even, while diagonals (A/V/W/X/Y) emphasize the font’s athletic, driven character.