Sans Normal Ingov 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, stickers, playful, chunky, friendly, cartoon, bouncy, playfulness, approachability, impact, novelty, rounded, soft, bulbous, puffy, informal.
A heavy, rounded sans with soft, inflated-looking strokes and strongly blunted terminals. Letterforms are built from broad curves and thick joins, with gentle inward notches and irregular, hand-shaped contouring that keeps the texture lively rather than geometric. Counters are small and rounded, and the overall rhythm reads as compact and sturdy, with noticeably uneven widths across the alphabet that adds a casual, organic flow in text.
Best suited for display applications such as headlines, posters, product packaging, and kid-oriented or playful branding. It also works well for short, high-contrast phrases on social graphics, labels, and signage where a friendly, chunky voice is desired.
The font projects a cheerful, kid-friendly tone with a humorous, snackable presence. Its puffy silhouettes and wobbly details feel approachable and lighthearted, leaning toward cartoon and novelty aesthetics while staying clear enough for short phrases.
The design appears intended to deliver maximum visual warmth and impact through rounded, inflated forms and a deliberately informal silhouette. Its goal is to feel approachable and fun while remaining legible in short blocks of text.
The bold massing creates strong impact at display sizes, while the tight counters and heavy joins can begin to fill in visually at smaller sizes or in dense settings. The numerals and lowercase maintain the same soft, chunky logic, helping mixed-case text look cohesive and consistently playful.