Sans Normal Ihrut 2 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, children’s, playful, retro, friendly, futuristic, quirky, display impact, brand voice, retro futurism, playfulness, rounded, soft, bubbly, geometric, open counters.
A rounded geometric sans built from smooth, circular strokes with consistently heavy, monoline-like weight and softly tapered terminals. Letterforms lean on large bowls and open counters, with frequent horizontal crossbars and a slightly segmented, modular feel in shapes like E, F, and S. Proportions are generous and wide, with ample interior space and relaxed spacing that keeps words airy even at larger sizes. Numerals echo the same circular construction, with simplified, highly rounded forms designed for visual consistency rather than strict typographic conventionality.
Best suited for display use such as headlines, posters, branding marks, and packaging where its rounded geometry can be a central visual feature. It can also work well for short UI labels, signage, or event graphics when a friendly retro-future tone is desired, but its stylized letterforms are most effective at larger sizes and shorter text lengths.
The overall tone is upbeat and approachable, with a pronounced retro-tech character reminiscent of 1970s–80s sci‑fi titling and playful branding. Its smooth curves and simplified geometry give it a friendly, toy-like warmth, while the stylized crossbars add a distinctive, slightly futuristic quirk.
The font appears designed to deliver a distinctive, highly rounded geometric voice with strong shelf impact. Its simplified, modular construction prioritizes character and memorability, aiming for a retro-futuristic display look that stays readable through open counters and clear stroke structure.
The design’s personality comes from repeated structural motifs—rounded arches, circular bowls, and bar-like cross strokes—that create a strong, recognizable rhythm across both uppercase and lowercase. The more stylized capitals (notably E, F, G, and Q) read as display-forward, while lowercase remains cohesive but still intentionally idiosyncratic.