Sans Normal Lados 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio; 'Grilova' by Gilar Studio; 'Equip', 'Galvani', and 'Qubo' by Hoftype; 'Fact' by ParaType; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, assertive, energetic, contemporary, friendly, impact, motion, display, brand emphasis, legibility, oblique, heavy, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and a compact internal rhythm. Strokes are thick and largely uniform, with rounded bowls and softly eased corners that keep the texture smooth despite the mass. Counters are relatively tight, terminals are clean and blunt, and curves dominate the construction, giving letters a sturdy, modern silhouette. The figures match the letterforms in weight and stance, reading as bold, uncomplicated shapes designed to hold together at large sizes.
Best used where high impact and motion are desired: headlines, posters, promotional graphics, and bold brand moments. It fits especially well in sporty or energetic branding, as well as packaging and advertising that need a confident, modern voice. For longer copy, it works more comfortably as short bursts—pull quotes, labels, or calls to action—rather than dense paragraphs.
The overall tone is fast and forceful, with an athletic, forward-leaning feel. Its rounded geometry keeps it approachable rather than harsh, balancing impact with a friendly, contemporary character. The dense black presence makes it feel confident and promotional, suited to attention-grabbing messages.
The design appears aimed at delivering maximum visual punch with a dynamic, forward-leaning stance while maintaining smooth, rounded readability. Its geometry and weight suggest a focus on display settings where immediate recognition and strong presence matter most.
In the sample text the strong slant and tight counters create a dense color, so spacing and leading play a big role in maintaining clarity. The wide set and heavy weight give it strong headline presence, while smaller sizes may benefit from generous tracking to avoid dark spots in clusters.