Sans Normal Abmut 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Primeform Pro' and 'Turis' by Punchform, 'Cogenta Text' by SRS Type, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, headlines, modern, clean, friendly, casual, approachable, modern utility, friendly voice, readable emphasis, contemporary branding, rounded, oblique, humanist, open apertures, soft terminals.
A rounded, oblique sans with smooth curves and gently softened terminals. The letterforms lean consistently, with low-contrast strokes and a clear, even rhythm across the alphabet. Counters are open and generously shaped, and round glyphs (like O/C/G) read as near-circular with a tidy, controlled construction. Lowercase forms are simple and contemporary, with a single-storey “a” and “g” and a compact, looped “e,” giving the texture an informal, readable flow.
Well-suited to UI copy and product experiences that benefit from an italic-forward voice, as well as contemporary branding systems and packaging that want a friendly, modern tone. It also performs nicely in editorial subheads, pull quotes, and short-to-medium paragraphs where a soft, slanted sans can add emphasis without feeling decorative.
The overall tone is modern and approachable, with a friendly softness that keeps the italic slant from feeling overly formal. It suggests a casual, conversational voice while remaining clean enough for polished interface and brand applications.
The design appears intended to provide a clean, modern sans with built-in motion from its slant and a warmer, more personable texture than a strictly geometric italic. Rounded detailing and open counters prioritize readability and a welcoming tone across both display and text settings.
Capitals are straightforward and geometric-leaning, while the lowercase adds warmth through rounded joins and open shapes. Numerals follow the same soft, oblique logic, maintaining consistent color and legibility in running text.