Sans Normal Abmor 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, posters, packaging, modern, friendly, clean, dynamic, approachable, clarity, warmth, motion, versatility, emphasis, rounded, humanist, oblique, open, airy.
A rounded, oblique sans with smooth curves and a gently forward-leaning construction. Strokes stay even and low-contrast, with soft terminals and broadly circular bowls that keep counters open. Uppercase forms are simple and geometric-leaning, while the lowercase introduces a more human, flowing rhythm—noticeable in the single-storey a and g, the curved descender on j, and the lightly hooked shapes on r and t. Numerals follow the same rounded logic, with generous interior space and consistent stroke endings, producing an overall calm, cohesive texture in text.
This style suits interface labels, onboarding screens, and product UI where a friendly, contemporary voice is needed without sacrificing clarity. It also works well for brand systems, packaging, and headlines that benefit from motion and warmth, and for editorial pull quotes or short passages where an oblique sans can add emphasis while staying clean.
The tone is modern and approachable, combining a clean sans structure with an energetic italic slant. Its rounded shaping avoids severity, giving it a friendly, conversational feel that still reads as contemporary and organized.
The design appears intended to deliver a versatile sans voice with a built-in sense of emphasis and momentum. By pairing rounded geometry with an italic posture and open counters, it aims to remain legible and calm while feeling lively and modern.
The italic angle is steady across cases and figures, creating a consistent rightward motion in both display and paragraph settings. Curves dominate the design, and the spacing feels open enough to keep longer lines from looking cramped while maintaining a clear, even rhythm.